Orchard web marketing briefing form

This is a simple briefing form to start bringing your initial thoughts together in the form of an outline brief. You can download a .pdf copy here
You do not need to complete it fully, just do what you know and we can work together to fill in the blanks.

Once we have enough information regarding your needs and objectives, we will produce an initial proposal document, to which you are under no obligation to implement. This is a free service.

1. Background Information1.1 New or refreshment site?NewRefreshment1.2 If a replacement, what is the current domain (URL)?1.3 Do you currently use Analytics for visitor measurement and analysis?YesNo1.4 What is your motivation for change?1.5 What are your objectives for the website – what do you want to achieve from the new site?2. Target Audience2.1 Who is your target audience?2.2 Do you have an ideal customer profile?2.3 What will they come to your website for? (articles/reviews/contact details/pricing)3. Content3.1 What does the organisation do ? short summary, with products/services/history etc.3.2 Is there a variety of content available to tell the story (photos, videos, text, diagrams, etc)3.3 Who is going to write the content, or edit the old content for the new site?4. Call to action4.1 What do you want people to do when they get to the site? (Book/buy, complete enquiry form, call direct, sign-up to a newsletter database, etc)5. Social Media and Sharing5.1 What avenues do you need for sharing your content (eg. Social Sharing to LinkedIn, Facebook, Twitter, Instagram etc)6. Functional requirements6.1 Do you have specific requirements, (blog, social media links, members only content area, E-commerce, advertising/sponsors, etc)7. Brand design7.1 If a rebuild of the current site – what do you like / dislike about the current site?7.2 Please think of three to five websites with design ideas that you like (can be from your industry or another industry)7.3 Competitor’s websites (three to five)?8. Search Engine Optimisation (SEO)8.1 Do you have a set of priority keywords and phrases?9. Practical Issues9.1 What’s your budget? (Is it realistic for the features and functions you want? What are the priority issues, and can it be staged if the budget doesn’t cover the wish-list?)9.2 Timeline – how long and what’s the deadline?10. AOB10.1 Any other information, thoughts etc?YOUR DETAILSName *Company/Organisation *Email Address *

Thank you. Your brief has been received and we will be in touch soon.

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