When I first started working with DNAe, the company comprised a small team of scientists from Imperial College London seeking a breakthrough in DNA analysis in order to speed up the time taken to identify infections. Now with a team of over 100 based in London and San Diego, DNAe are preparing to launch their inaugural product, LiDia. Enabling clinicians to quickly identify the most appropriate antibiotic for a variety of blood infections that can lead to Sepsis, LiDia® will offer the potential to save many more lives.
After initially helping DNAe with the company’s brand and marketing communications strategy, Orchard is currently focused on harnessing the power of the internet as a means to reach prospective customers ahead of the product launch. This involves web site development and maintenance, email marketing, content-rich presentations and social networking.